Insideblogging公司的创始人Jeremy和Darren曾经在ebay上拍卖自己的blog服务，结果反响甚好，用拍卖所得的3350美金开办了世界首家blog咨询公司即insideblogging。这件事在blog世界不是那么新鲜了，但是他们公司网站上对潜在用户的一段劝说辞，却听起来十分动人：
The brochure site is dead. Weblogs are a corporate communications tool that can provide immediate and lasting benefits to your organization:
- Communicate directly with your customers. Move beyond the marketing-speak of the brochure site and the stilted language of the press release.
- Establish your company as a voice of authority within your industry.
- Dramatically improve your search engine results.
- Enhance internal communications and knowledge capture
- Increase website traffic through repeat, more-frequent visits.
- Create a new media relations channel--communicate with journalists more effectively.
To your customers, your company's website is your company. Instead of delivering marketing messages like a Sermon from the Mount, your site should enable a dialogue between your customers and your organization.
horse大致翻译一下，如下：
宣传册的时代已经过去了。网络日志作为一种新的企业交流工具，能够给你的组织带来瞬时和持久的利益：
- 和你的顾客直接交流。应该摒弃宣传性站点的销售告白和媒体通稿的虚假言辞了。
- 确立你的公司在所在行业内的权威话语。
- 卓有成效地提升你在搜索引擎中的位置。
- 促进公司内部交流和知识管理。
- 通过重申和频繁访问来促进网上交易。
- 建立新的媒体关系渠道——和记者们更有效的交流。
对于你的消费者来说，你公司的站点就是你的公司，放弃按照同一模板进行的布道式商业信息通告吧，blog能为你的网站创造你的企业和你的用户之间的对话。
相关链接：blog商业应用的10条理由：5条！再多5条！
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