CNET科技资讯网3月7日国际报道 去年10月，一位同事说服徐静蕾开始写网络日志，徐是中国一名女演员兼电影制作人。
现在，5 个多月过去了，这位31岁的女性成为这个国家最受欢迎的博客。她的巨大成功引发了一场网上关于网络日志的经济价值，谁应该从网络日志获益的辩论。
徐的网络日志访问量已突破1100万。现在，已经有公司和她联系，希望在她的网络日志上放置广告。
但是，提供徐静蕾网络日志的服务商新浪却表示，他们没有在名人博客上进行商业化的计划。
这场讨论表明，网络日志最终可能成为一项有所收益的沉思活动，而非单纯的网络废话的舞台。据估计，全世界已有3 千万的网络日志，光在中国就有大约2 百万个。
但是，几乎没有一个博客获得了巨大的广告收入，从事互联网的官员们仍然不太确信，网络日志将成为电子商务的一个强大势力。
几周前，徐静蕾在接受电视采访时表示，她有可能从网络日志广告那里获得现金收入，辩论就此引发。
本周，徐静蕾在接受电话采访时重申了她的观点，她说，她对商业机会持开放的态度，但她同时不敢确信，在自己的网络日志上放置广告是合适的行为。
她说：“我喜欢我的博客成为一块相对比较安静的空间。如果有非常好的广告主意出现，我将会考虑放置广告，但不是现在。”
网上很多人赞同徐拥有从自己博客赚钱的权利，但新浪的官员们却表示，他们没有网络日志广告的计划。
新浪网站在纳斯达克上市，2005年的收入为1.94亿美元，其中，广告收入达到8500万美元。按照访问量排名，新浪是世界第6 大网站。
新浪公司的一位发言人Meng Xiangpeng说：“新浪目前还没有商业用途的网络日志，未来我们是否会推出还不太确定。”
去年底，新浪推出了很多名人博客，他们都非常的走红。其中有电影明星，歌手，甚至是企业官员，这些人将网络日志看着是开拓新受众的一种途径，甚至，网络日志成为推销其品牌的一个阵地。
中国去年超级女声的冠军李宇春有自己的博客，两个地产大亨王石与潘石屹同样也有自己的网络日志。
今年的情人节，洪晃在新浪开始书写自己的网络日志。这些日子以来，就“无极”电影在网上被恶搞的事件，她在日志当中对自己的前夫陈凯歌进行了一些批评。
忽然之间，洪的博客成为新浪点击率比较高的博客之一。
但是，徐静蕾博客广受欢迎却是因为这位女演员有着优雅和知性的一面。
在她的日志上，徐记录她的日常生活，张贴她的饮食照片，罗列她最喜欢的花（郁金香），最喜欢的颜色（黑和白），以及最喜欢的电影。她还谈论哲学，电影制作以及写作日志的经济问题。
她在最近的一篇网络日志中写到：“我可能有一些商业意识，但非常的有限。我唯一关心的事情是成为一名好的作家。如何开发博客的经济模式？我将把这种困难的问题交给我的同事及IT精英们去考虑。”（编辑：孙莹）
China's bloggers grapple with profit motive
Published: March 6, 2006, 6:53 AM PST
Last October, a colleague persuaded Xu Jinglei, a Chinese actress and filmmaker, to start writing her own blog.
Now, five months later, this 31-year-old woman is the country's most popular blogger. Her runaway success has given rise to an online debate here about the economic value of blogs and who should profit from them.
Xu's blog has already received more than 11 million visitors. She now says companies have contacted her about placing advertisements on her blog.
But Sina.com, the big Chinese Web portal that puts the blog online, says it has no plan to commercialize its celebrity blog spaces.
The discussion is one of the latest signs that blogs could eventually become a highly profitable way of musing rather than simply a lonely stage for online blathering. There are already an estimated 30 million blogs worldwide, about 2 million in China alone. But almost none of them garner significant advertising revenue, and Internet executives are still unsure if blogging will become a powerful force in online commerce.
The debate here in China was touched off a few weeks ago when Xu, who is also a screenwriter and independent film director, hinted in a television interview that she might be able to cash in on her blog's soaring popularity by selling advertising on the space.
In a telephone interview this weekend, however, Xu clarified her view, saying she was open to commercial opportunities but was not sure whether placing ads next to her blog was appropriate.
"I'd like my blog to be a comparatively quiet space," she said. "If there's some very good advertising idea, I'll consider it, but there's not right now."
Many people on the Web have sided with her right to profit from her blog, but executives at Sina.com, which is based in Beijing, say they have no plans for blog ads. Sina.com, which is listed on Nasdaq, had revenue of $194 million in 2005, including $85 million from advertising; it is the sixth-most-viewed Web site in the world.
"There's no commercial use of blogs on Sina today, and whether there's going to be in the future is not clear," said Meng Xiangpeng, a company spokesman.
Sina introduced many of its celebrity blogs late last year, and they are extremely popular. Movie stars, singers and even corporate executives are now blogging and seeing their blogs as a way to reach new audiences and even, perhaps, brand themselves.
Li Yuchun, the winner of China's "American Idol"-like contest called "Supergirl," has a blog; so do Wang Shi and Pan Shiyi, two real estate tycoons.
Hung Huang, an irreverent magazine publisher and media darling, started her own blog on Sina.com on Valentine's Day. Within days, she wrote somewhat critically about her ex-husband, the director Chen Kaige, and his recent martial arts fantasy film, "The Promise," which has been parodied on the Web in China.
Suddenly, Hung's blog shot up to the top spot in Sina's daily poll of the most popular blogs.
No one, however, is as popular as the elegant and intellectual Xu (pronounced Shew), who became well known here as a television and movie actress soon after she graduated from the prestigious Beijing Film Academy in 1996. Later, she began directing and producing independent films, like her 2004 remake of the Austrian writer Stefan Zweig's novel, "A Letter From an Unknown Woman," which earned her the best director award at the San Sebastian Film Festival in Spain.
On her blog, Xu writes about her daily life, posts photos of meals, lists her favorite flower (the tulip), colors (black and white), and movies. She also muses about philosophy, filmmaking and the economics of blogging.
"I may have some business sense, but very limited," she conceded in a recent blog entry. "The only thing I'm concerned is to be a good writer. How to develop an economic model for the blog? I will leave such a confusing question to my colleagues and the IT elite."