传媒管理精英（方世彤）

    摘要：现在的官员一谈到数字化，眉飞色舞，好象一切模拟时代的问题都会因为数字电视而改变。似乎不是机制有问题，而是技术有问题，而这技术有问题不是政府不推动，而是老百姓不接受。一谈到数字化，就跟市场化扯在一起，好象数字电视就一定要赚钱，一定要让老百姓掏钱不可。不信，请看国家广电总局新闻发言人朱虹的话：“最初，我们在推行数字电视时，百姓认为是政府的变向收费。其实，数字电视服务类似国外的付费电视，数字电视服务采用‘有偿服务’的原则，是我国广电行业走向市场化经营的改革举措。”（新华网 （2003-12-02 10:06:02，来源：光明日报）） 现在搞宣传，有一种观点也让人惊奇，同上述来源一样，文章说：“据技术人员介绍，用户只要在家中加装一台数字电视机顶盒，就可以用现在的电视机接收数字电视节目。机顶盒输出的数字电视节目不再有模拟电视节目中经常看到的“雪花”“斜纹”等干扰信号，电视画面特别清晰、逼真，电视画面质量达到500线。不仅如此，观众每天还可以收看到500多套电视节目，从根本上解决了模拟电视“节目不好看”的问题。”用这种不太负责任的语言来描述数字化的未来恐怕有点不象传媒的立场，倒象是广告。     （全文共18477字）——点击此处阅读全文

    摘要：Dear Giorgos Thank you very much for forwarding the minutes of your meeting and for the constructive criticism of various aspects of the programme. I had not been made aware that you were holding a student meeting and, if I had, I would have made the suggestion that staff should have also been present in order that some of your concerns could have been addressed in an open forum. This is how we run our undergraduate staff/student committee which is very useful for lecturers and students    （全文共1282字）——点击此处阅读全文

    摘要：To: Richard Haynes CC: Gillian Doyle From: MSc Media Management Class (2004-2005 Academic year) Date: 2005-2-26 Re: Comments and feedback on MSc Media Management course.     （全文共4025字）——点击此处阅读全文

    摘要：welcome my friends, hoping we can unite under the flag of University of Stirling.    （全文共8734字）——点击此处阅读全文

    摘要：it is the first three chapters draft work.    （全文共43274字）——点击此处阅读全文

    摘要：Abstract In this essay,four aspects of what the United Kingdom(UK) television industry can learn from the United States of America(US)are discussed： Networks,Advertisers Funded Broadcasting, Deficit-financing,and International Trade of Programmes.The author is trying to use the perspective of media economics to discuss the above issues and willing to explain the UK television industry should find its suitable development models in ownership and production in the deregulated media marketing en    （全文共34332字）——点击此处阅读全文

    摘要：我想结合我在英国学习传媒经济学和在国内省级卫视做过一段时间的经历谈一些粗浅的关于中国卫星电视的经济学问题，希望透过这些言论引起各方的关注，实现中国电视产业的正常有序发展。     （全文共15081字）——点击此处阅读全文